
Alamein: Why is everyone suddenly talking about it?

Alamein is a destination that suddenly everyone seems to be talking about. And the range of reactions goes from: “Where is that?” to: “Wait, this is a completely different Egypt!”
Photos of the resort’s incredible turquoise waters are breaking records for likes and shares on Instagram… But why are people paying attention to this resort right now? It’s simple — because Join UP!, as always, sets the trends and, staying true to itself, is rediscovering Egypt — this season, with Alamein.
SO, WHY VISIT ALAMEIN?
Let’s get straight to the reasons why a trip here is a must for anyone who loves peace and wants their social media feed to shine with beautiful content.
Unforgettable Sea
You know that feeling when words just aren’t enough to describe it — all those colors that no iPhone could ever capture, the sheer awe that wraps around you as you dive into crystal-clear waters… Alamein will make anyone fall in love with its sea. It’s the perfect spot to spend lazy days on the beach, chilling with a cocktail and a book — and you absolutely deserve it!
A BIT OF LUXURY
Or maybe more than just a bit, since this resort is the choice of wealthy and well-known Egyptians. For example, at Rixos Premium Alamein 5*, there’s a private presidential suite — a retreat for both relaxation and business meetings.
Egyptian Must-Visit Nearby
The proximity to Cairo, the pyramids, and Alexandria is a major plus — just a few hours and you’re there. It’s much closer than from Hurghada or Sharm el-Sheikh, and that’s exactly why it’s on your travel wishlist.
Contrasting Alexandria
Only 114 kilometers separate you from Alexandria, and this distance is worth every minute. This once-magnificent, historically crucial city entices with its contrasts. What’s it like now? Busy, bustling, friendly, alive, and authentic: yellow taxis, mangoes and cactus fruits on street carts, the muezzin’s call floating between the floors of weathered skyscrapers… Together, it creates a unique magic and rhythm of the city.
UNEXPECTED TREASURES
Looking for something special? Then these options are for you. Not as close as Alexandria or Cairo, but absolutely worth every kilometer of the road.
Instagram-worthy Siwa
Excavators, salt trucks, scorching heat… “What’s Instagram-worthy about this?” you might ask. “Everything!” we’d say. Because we’re talking about Siwa — an oasis where salt is mined, and where you’ll find those very same saline lakes, perfect for photos that will earn you a thousand likes — tested and proven. Just look at the pictures!
Shali — a castle made of sand
A fortress in the middle of the desert that will instantly remind you of the sandcastles you built as a child on the beach. And that’s not far from the truth — this site in the Siwa Oasis was built back in the 13th century to protect locals from raiders, using a material called kershef: chunks of salt mixed with stone and clay. Sounds rather fragile, doesn’t it? Indeed, in 1926, after three days of rain, the fortress was partially washed away, giving it the surreal, otherworldly look it has today. By the way, locals are starting to realize its tourist appeal — there’s now a café serving Turkish coffee and shops selling truly authentic souvenirs.
Don’t hold back — treat yourself to Alamein. You’ve earned it!